TomTom is one of a handful of companies worldwide producing, curating, marketing, and delivering POIs to hundreds of millions of users and companies. The company’s worldwide coverage and breadth of activities, provide it with a profound expertise on all aspects of the POI data lifecycle, including the associated effort, challenges, and market drivers. TomTom’s expertise and innovation potential is unparalleled; most importantly however, it has a vested interest in the success of the project and provides exploitation pathways on a world-wide setting, as cross-border accurate, timely, rich POIs are the foundation for most of its products.